Unlock your potential in just 4 days

My 4-day courses are designed for beginners wanting to discover a new skill for their future permanent makeup business, as well as experienced artists who want to improve their existing skills.

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Break Into the $1.8B Permanent Makeup Industry and Earn $3–10K a Week

Learn the art of permanent makeup in just 4 days with the Laurie Hannoush PMU Mastery Method. Designed for beginners or artists ready to level up, my hands-on courses can cover brows or lips, with expert guidance, real models, and a supportive, no-shame environment. Walk away certified, confident, and ready to launch your PMU career.

Income comparison chart

The table below lays out the potential earnings from each permanent makeup service you could provide. These numbers also depend on how long you take during each service, but it’s roughly around 1.5-2 hours. Prices for your services will vary by location, your ideal client and what they would pay, and your skill level.

 Say Goodbye to Your Boring 9-5 by Building a Rewarding Career in Permanent Makeup

Joining the Laurie Hannoush Academy has helped hundreds of students. So, don’t just take my word for it, listen to what my students have to say about their experience in my academy.

Choose What Interests You

Powder Ombré

Powder ombré is the most versatile technique you can learn as an artist because it works on all skin types. This technique creates a gradient effect on your eyebrows for a soft, powdered look.

Microblading

Microblading is a classic technique that a lot of clients love because of how natural and effortless it looks. This technique mimics natural hair strokes. Microblading doesn’t work on all skin types, but it’s still useful!

Lip Blushing

Lip blushing is a go-to for clients who want a soft, natural tint that enhances their lips without the need for daily makeup. This technique deposits pigment to even out tone, add definition, and create the look of fuller lips.

Why You Should Choose the Laurie Hannoush Academy for Your Education

There are a lot of permanent makeup courses out there, but not all training is created equal. At The Laurie Hannoush PMU Academy, I go beyond the basics to deliver you a truly transformative learning experience. With personalized support, live model practice, and a proven method that works, it’s clear why my students don’t just graduate, they succeed.

See how we compare below.

Meet your instructor

Laurie Hannoush

I know what it’s like to work hard and build your business from the ground up. In my 14 years in the beauty industry, I’ve trained with world-class artists from around the globe and earned 30+ certificates to perfect my craft. I don’t say this to impress you, but to show you that I know what makes a training worth the investment. I’ve invested and wasted enough money to know what makes a course great. I want my students to walk away from this experience knowing that they not only have the skills they need to work hard and master their craft, but also build a client base and have the expertise to sustain themselves.

How will I make sure you succeed?

Excited about turning your passion for permanent makeup into the career of your dreams? I’m glad to help you achieve that! Starting out with the right hands-on education will help you build a solid foundation for your business and amplify your overall confidence. Not only do I provide very extensive courses, but you’ll also be gaining a life-long support system by choosing me as your instructor. I’ll be available to you for advice, guidance, and questions to ensure your business flourishes.

  • My 4-day courses are very hands-on. You'll learn permanent makeup fundamentals and mechanics verbally and visually. I know how important it is to have that hands-on experience when learning or refining a skill. That's why I provide each student with 2-3 real clients to practice on as I'm by your side.

    Can't remember something from the course? You'll be given a handbook written by me to keep forever! Inside the book, you'll find every topic we covered in the course.

  • Your future success is dependent on your education and continued dedication to learning. As an artist, your learning never stops. Eight years into the business and I'm still finding ways to improve my work.

    I want to give you the best possible foundation to build your business off of. My courses are designed to bring your skills to the highest level possible, so you're confident to start your PMU business on your own after completing my program.

  • I believe the best permanent makeup courses are the ones that have a small student to teacher ratio. With smaller class sizes, I'm able to offer every student a customized learning experience that will help you all succeed and feel confident in your skills.

  • Every student gets their very own Laurie Hannoush curated PMU kit. I know there are endless options out there, but I'll provide you with the products and tools I love the most for permanent makeup.

    And rest assured, I've been in the business a long time, so I've had years to perfect this kit. It has everything you need to start taking clients almost immediately.

What to Expect From This Course

  • The first day of this course will cover a big portion of the fundamentals:

    • Chosen technique: What is it? Who can get it done? What can it do for you and your clients?

    • Contraindications, pre and post care, how to set up in your treatment room/bed

    • Brow/lip mapping and going over all the different styles of brow/lip shaping you can use

    • Color theory and choosing pigment

    • Tattoo machines, blades and needle configurations (technique dependent)

    • Practice technique on latex

    • Watch a model have their service done by me from start to finish

  • The second day of this course will cover permanent makeup business mechanics:

    • How to start your permanent makeup business in Texas (tattoo licensing, insurance options, registering an LLC/EIN)

    • What to look for when ordering supplies, what suppliers I use and recommend, what tools and products you actually need as an artist

    • Which platforms you should advertise on and how to start getting eyes on your new business

    • How to take photos of your work and how to edit them (proper lighting, posing, etc)

    • Watch another model and practice on latex

    • Answer any lingering questions

  • The third day of this course will focus primarily on performing the actual service on models:

    • Debrief from day one and two

    • Answer any lingering questions

    • Your first model will take place in the morning

    • Your second model will take place in the afternoon

    • Photography workshop with models

    • Model troubleshooting and feedback

    • Answer questions about photography and technique

    • Brief evaluation of your live work for the third day of the course

  • The fourth day of this course will focus on performing the actual technique on our live models again:

    • Debrief from day one, two and three

    • Answer any lingering questions

    • Your third model will take place in the morning

    • Model troubleshoot and feedback

    • Last Q&A before the course finishes

    • Time for networking - exchange numbers with fellow students

    • Student photos and certification presentation

    • Feel free to touch base with me afterwards with questions or updates on your business

Student Kit is Included in the Course

Each student enrolled in my academy will receive a professional student kit, thoughtfully curated to support hands-on learning from day one. Designed to mirror what professionals use in the industry, this kit ensures students are fully equipped to practice techniques both in class and at home, laying a strong foundation for their permanent makeup journey.

My commitment to you:

  • Hands-on training

    I don’t just send you home with a training model and minimal practice. My courses are hands-on, and student numbers are limited. I’ll be with you every step as you complete your multiple models to help you take your first baby steps into this big world of PMU.

  • Essentials kit

    I’m all about providing you with the necessary tools to get started and thrive in this industry. Signing up for my courses gets you everything you need to start taking clients almost immediately.

  • A new network

    When you sign up for my courses, you’ll meet fellow new artists to help you bounce questions and ideas off of, and a mentor in your corner cheering you on. I don’t gatekeep, I’ll send you whatever contact or resource you need to ensure your success!

  • Ongoing guidance

    My support doesn’t stop once the course comes to a finish! I’m available to you for follow-up questions, additional training, day rentals in our studio, or one-on-one mentorship. I’m your biggest cheerleader!

Still have questions?